GlaxoSmithKline is currently using a new technique that will surely bolster the sales of Alli to even higher rates.

GlaxoSmithKline is now using the viral marketing strategy. They came up with a website that gives helpful tips and information on fad diets, physical activities, weight-reducing supplements, and the pros & cons of dieting and of healthy eating. This website is their selling medium for Alli. 

GlaxoSmithKline paid about $100 million for Alli’s US rights. They are promoting Alli as a reduced version of Xenical (Orlistat). They are emphasizing it as a way to support the basic weight loss regimen of exercise and an organized diet. Like Xenical, they also aim to help obese people reduce weight without the high dosage of Orlistat.

GSK’s website not only indicates information about Alli, it also welcomes discussions about health, lifestyles, used diet techniques, and a lot more. Kimberly Wallace, a business woman, was so excited to get more information about Alli. She went to their site and joined the discussions. She got useful tips from others who were already able to try the drug. Of course, all the information given to her, including the active discussions she participated in, led to the option of trying out their new product.